BHRT Telehealth Platform
UX User Journey Flow — from first scroll to ongoing care
Phase 1 — Discovery
1
Woman Sees Your Content
Instagram Reel, TikTok, or paid ad surfaces in her feed. The hook: "I was told I was depressed. Turns out my estrogen was tanked." She pauses. She taps.
2
Lands on Your Website
Clear headline, your story, a symptom quiz teaser. One CTA: "Take the Symptom Assessment." No confusion about what to do next. This is where your UX skills shine.
Phase 2 — Intake & Onboarding
3
Symptom Assessment Quiz
3–5 minute intake: sleep, mood, libido, brain fog, hot flashes, GSM symptoms, prior diagnoses. Smart form logic. She feels seen — possibly for the first time about this — before she spends a dollar.
4
She Gets Her Results + Subscribes
Personalized summary: "These 4 symptoms are commonly associated with hormone imbalance — not depression." Then the offer: join the platform for $99–149/month to connect with a provider and get a custom protocol.
Phase 3 — Clinical Consult
5
Matched with an ND or MD
She connects with a licensed naturopathic doctor or functional MD on your platform — someone who actually knows BHRT. Async message or 15–20 min video consult. No dismissal. No "that's just aging."
6
Labs Ordered or Reviewed
Provider reviews existing labs she uploads, or orders an at-home hormone panel (saliva/blood spot kit mailed to her door). Results back in 5–7 days. She does it from home.
Phase 4 — Prescription & Fulfillment
7
Custom Prescription Written
Provider writes a compounded BHRT prescription tailored to her specific lab results — her dose, her delivery method (cream, troche, pellet). Not a one-size-fits-all pill. Sent electronically to your partner compounding pharmacy.
8
Pharmacy Ships Directly to Her Door
Your compounding pharmacy partner (e.g. Curexa, MediVera — shipping 45+ states) compounds her exact formula and ships it. She never has to navigate a pharmacy. It just arrives.
Phase 5 — Ongoing Care & Retention
9
Monthly Check-In + Subscription Renews
Every month: automated symptom check-in, provider reviews, adjusts prescription if needed. She logs how she feels. The system learns her. No more falling through cracks. Subscription auto-renews.
10
Community + Education Library
She accesses your content library: GSM explainers, the misdiagnosis crisis, what to say to your PCP, how to read your own labs. Plus a member community of women like her. This is the moat — why she stays and tells her friends.
11
She Refers Her Friends
"I finally feel like myself again." Word of mouth from a post-menopausal woman who got her life back is one of the most powerful marketing forces on earth. Referral program baked in: she gets a free month, friend gets a discount.
What You Do vs. What Your Partners Do
✓ You Own
Brand, platform UX, content, community, marketing, business ops, partnerships, customer experience — the whole thing that makes this different
→ Partners Handle
Prescriptions (ND/MD partners), compounding + shipping (pharmacy), legal structure (healthcare attorney), HIPAA compliance (consultant)
💰 How Money Flows
Patient pays you
$99–149/month
Platform access, provider matching, monthly check-ins, education library, community
You pay the provider
~30% rev share
ND/MD gets per-consult fee or revenue share; you keep the margin
Patient pays pharmacy
$80–180/month Rx
Medication billed separately or bundled; you may earn referral margin from pharmacy partner
🎯 Your Team — Who Does What
You — Founder & Brand
Vision, voice, UX design, content, marketing, community building, partnerships. The irreplaceable thing that makes this different from every corporate platform.
ND/MD Partner — Clinical Authority
Prescribing, lab review, protocol design. Medical legitimacy. Start with 2–5 in high-prescribing states (CA, OR, WA, AZ, CO). Bastyr network is your in.
Compounding Pharmacy — Fulfillment
Makes and ships medication. You sign a partnership agreement. They handle their own FDA compliance. You don't touch the drug supply chain.
Healthcare Attorney — Legal
Structures the company correctly, reviews all provider + pharmacy contracts. Non-optional. One conversation before you take a single dollar from a customer.
Honest VC flag: You are not a pharmacy and not a medical practice — you are a platform that connects patients to licensed providers and compounding pharmacies. Getting this legal classification right from Day 1 is the single most important operational step. The healthcare attorney is not optional overhead — it's what keeps this whole thing standing.